Liz Ford

Who I am and what I do

I am a qualified and accredited executive coach, a creative trainer and an experienced facilitator. I founded Ford Consulting in 2001 and have been successfully helping managers to develop their leadership potential ever since. I have over 2000 coaching hours gained from working with clients from a variety of public, private and third sector organisations.

In 2009 I undertook training to become a coaching supervisor and was among the first few supervisors in the UK to be accredited by the Association for Coaching.  I have over 750 hours supervision experience and thoroughly enjoy my work supporting and developing coaches either working independently or within organisations.

I am an active member of the Association for Coaching and the Global Supervisors' Network.


Coaching Style

My coaching style is a mix of practical structure and creative playfulness, whilst remaining realistic and results focussed.

I assist my clients to set clear, challenging yet achievable goals and contract to ensure alignment with team and organisational aims where appropriate.

I encourage clients to identify and work on issues within their control and to prioritise these so that effort is directed towards issues that will make a real difference to them, their performance and their organisation.

I am flexible in my approach, offering a variety of interventions depending on my client's issues, goals, learning styles and preferences. These range from skilled questioning and dialogue to more creative methods such as the use of images, colour, metaphor, music, movement and the outdoors.

Theories underpinning my work include; emotional intelligence, change systems, clean language, emergent knowledge, positive psychology, neuro-diversity and adult learning.


Areas of Specialism - Coaching

My areas of expertise include; managing the transition from doing to leading,  developing leadership capability, enabling and supporting organisational change, building confidence, maximising individual and collaborative performance, promoting creative thinking and innovation, communicating more effectively, making career decisions, developing coaching skills, enhancing personal effectiveness, integrating theoretical learning with real-life issues and harnessing reflective learning.

I also have experience of working with individuals with mental health and neuro-diversity conditions, enabling them to use their strengths to perform at their best in the workplace.


Supervision Style

My supervision style is reflective and imaginative and I use a variety of creative methods to aid exploration and learning including the outdoors, images, colour, metaphor, music and movement.

Models used in my supervision work include Hawkin’s Seven Eyed model, Page and Woskett’s Cyclical model and Gibbs’ model for reflection.


Areas of Specialism - Supervision

My areas of expertise include; developing creative skills for coaching, providing external supervision for internal coaches, promoting reflective learning, providing on-going practice opportunities for coaches, supporting coaches working towards accreditation and developing coaches in training.



Prior to setting up Ford Consulting I spent ten years both nursing and managing in the NHS before moving into clinical training in the Healthcare Industry. From here I progressed to the role of UK Training and Development Manager for a large global dialysis company.

The skills which I developed during my nursing career enable me to build strong working relationships quickly. However my sound commercial background ensures that I am not afraid to challenge my corporate clients to seize their potential and heighten their performance.



When I'm not working, I enjoy walking in the hills, reading crime novels and listening to music. I also sing with a local choir and love going to the theatre.



  • Mental Health First Aider
  • ILM recognised Neuro-diversity Coach
  • Accredited Coaching Supervisor
  • Accredited Master Executive Coach
  • Accredited Clean Leadership Coach
  • Postgraduate Diploma in Coaching Supervision
  • Postgraduate Certificate in Executive & Business Coaching
  • CIPD Specialist Electives in Learning & Development
  • Postgraduate Diploma in Management
  • BSC (Hons) in Nursing Studies
  • Registered General Nurse


Professional Memberships

  • Association for Coaching -  Accredited Master Executive Coach & Accredited Coaching Supervisor


Tailor Made Development

All interventions are designed with your specific needs in mind

More Info

Coaching enabled me to build my confidence and take a much more hands-on approach to my career development. Liz is a star and I would recommend her to anyone
Management Consultant, The Nichols Group
Coaching has had a deep and lasting impact on me. It has helped me to make some very big personal and career decisions.
MBA Student, Bradford University School of Management
Liz did a great job of structuring a programme which both met the academic criteria, but also conveyed a very real sense of practicing coaching in the real world context. A great experience!
Kevin Hull, Group Human Resources Director - Marshalls plc
From the very first session I was able to make changes to my day to day working practices that have been invaluable.
Senior Manager, Leicestershire Partnership NHS Trust
Coaching helped me to understand the benefits of putting into words the feelings and thoughts that were in my mind.
Business Development Manager, global pharmaceutical company
Liz helped me see my full capability; giving me confidence to achieve appointment to the Board.
Chief Nurse & Quality Officer, NHS North Derbyshire CCG
Liz Ford is an excellent coaching supervisor. She provides a safe, non-judgemental space where she encourages me to stretch myself.
Jenny Cooper, Coach & TFT Practitioner
Liz’s coaching helped me to unlock time, become more effective in my professional role and, more importantly, it enabled me to enjoy my life outside of work.
Dave Vickers, Assistant Head Teacher, Humberside
I find Liz an exceptionally gifted supervisor. She always helps me to see and think more clearly and really contributes to my development as a coach.
Ailie Kerrane, Coach
I have gained greater focus in the tasks required to manage my team, and confidence to put plans into action.
Regional Rural Head, Savills
Liz is a fabulous woman, who has helped me to develop my leadership capability and secure a Deputy Director post in my organisation. Thank you!
Deputy Director Commissioning Community Services, NHS CCG
Liz has an outstanding coaching style and understands fully the wider challenges in the organisational system. She is able to ask powerful questions and provide a safe reflective space.
Director of Nursing
Conversations with Liz helped me to explore a tangle of thoughts, ideas and anxieties and sort it into something meaningful. I’ve regained lost confidence and courage and found my true self again.
Project Administrator, Macmillan Cancer Support
I started the coaching experience very cautiously with a little scepticism but cannot believe the difference it has made to my life. I am challenging myself, putting myself forward for opportunities, rather than blending in the background and finally moving forwards.
Macmillan Cancer Care Coordinator